I just came home from a trip to my local suburban mall with two friends from elementary school. The mall is looking good – the walls are an upscale beige accented with stained wood, and new stores like Coach and BCBG emphasize that those who shop here must have ample money to spend. The mall is clearly marked as Jewish, too, with shoppers wearing long skirts, kippas, or less modest clothing adorned with Jewish symbols and summer camp logos.