Lately, Evangelicals love Israel. And lately, Madonna digs Kabbalah and writes songs about Hasidic rebbes in Tzfat. And in the midst of this non-Jewish ‘Jew-centricity,’ there are Jewish parents out there nominally waspifying their children by giving them names like Mackenzie and Madison.

Forty years ago today, the National Organization for Women (NOW), was founded in Betty Friedan’s hotel room in Washington, DC. Friedan and the 26 other founders were frustrated by the unwillingness of the National Conference of Commissions on the Status of Women to take any meaningful action against the well-documented widespread discrimination against women.