Sharing Stories
Inspiring Change

I'm sorry, but I have to play devil's advocate. There are endless target audiences for a campaign to raise awareness and donations for breast cancer. That means there are endless ways to relay the message, all valid, all meant to reach diff...erent people who respond to different emotional drivers. I feel that this cause is important enough to allow for a variety of voices to represent it. Some may respond to emotional triumphant stories of survivors, while others respond to a more humorous, tongue in cheek approach. I don't agree that this objectifies women to just their breasts. It's obviously a way to brreak through the clutter of the same voice that's been used for many years, that I imagine many out there have become desensitized to. The majority of medical research causes use a very similar, very emotional tone. Maybe this different, irreverent campaign is what the fight against breast cancer needs - a fresh approach that will shake things up and break through to people who zone out the emotional approach.See More